NBCUNIVERSAL
Senior Manager,
Trade Marketing
(Peacock, Programmatic, Small Medium Business) | Jan 2025 - Current
Lead strategic projects that drive measurable marketplace demand for Peacock and Growth (SMB and Programmatic) initiatives, maximizing ad sales revenue while maintaining NBCUniversal’s reputation as a trusted partner in delivering media effectiveness for clients of all sizes.
Combine storytelling and design expertise to create and maintain go-to-market sales materials and resources. Manage multiple workstreams and collaborate cross-functionally to highlight performance metrics, best-in-class examples, and ways to partner with NBCUniversal. Utilize PowerPoint, Adobe Photoshop and Illustrator, Canva, and Ceros.
Examples include:
Decks, one-sheets, and sizzles highlighting Peacock, programming, and brand impact.
E-blasts and social posts driving traffic to custom websites or lead forms.
Physical and digital subscription vouchers enabling clients to explore the platform and experience ads in action.
Elevate NBCUniversal and Peacock’s value propositions at key industry and company-hosted events, connecting and strengthening relationships with prospects and partners. Oversee the full event lifecycle, including managing invites and RSVPs, scouting venues, designing collateral, planning and executing the run of show, and coordinating gifting and sweepstakes.
Examples include:
Love Island USA live watch parties across Los Angeles and New York for 100+ attendees each, producing an immersive viewing experience followed by an exclusive conversation with NBCUniversal leadership. Discussion featured behind-the-scenes insights, teased upcoming programming, and explored brand and talent partnership opportunities, followed by a happy hour enabling clients to connect with talent and learn more from their NBCUniversal Sales leads.
Annual Halloween Costume Shop events across Los Angeles, Chicago, and Detroit offices, engaging clients across key markets and hosting 100+ guests per location, spotlighting the big franchises and current library on Peacock.
Biannual, multi-day conference sponsorships with PDMI and AudienceXpress, coordinating at each event 70+ client meetings, two speaking engagements, and a late-night happy hour for 60+ attendees, creating high-impact engagement opportunities for Sales teams with new and returning clients.
Peacock Trivia events at venues and agency offices; VIP client experiences at consumer-facing IP-focused events; client hospitality for the People’s Choice Country Awards; and sponsored spaces or panels at industry conferences and events, including The Lead Summit, VidCon, Digiday Programmatic Marketing Summit, CIMA 2025 Hollywood Holiday Party, and more.
Ideate, source, and distribute branded premiums and custom client mailers that highlight programming and showcase advertising opportunities, generating client interest and advancing Sales conversations.
Examples include:
Peacock- and show-branded items for Sales use, leveraging IP to maintain top-of-mind awareness, deepen client engagement, and support partnership discussions throughout the year.
Themed custom mailers for priority content and initiatives, thoughtfully curated to bring IP to life and drive B2B outcomes.
Manager, Trade Marketing (Peacock, Small Medium Business, Programmatic) | Feb 2024 - Jan 2025
Manager, Trade Marketing (Agency & Client Partnerships) | Mar 2023 - Feb 2024
Specialist, Trade Marketing (Peacock, Digital, Syndication) | Aug 2022 - Mar 2023
Coordinator, Trade Marketing (Cable, Syndication) | Oct 2020 - Aug 2022
Ad Sales Associate | Jul 2019 - Sept 2020
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