NBCUniversal - NBCUniversal Together Site |

Oversaw NBCU’s client-facing B2B website, the Together Site, utilizing HTML and CSS code to create and maintain 200+ website pages (blogs, press releases, product information), with 125+ edits averaged per month. Also, assisted with the first Paid Search trial for Together Site.

Example: Constructed Content and Commercial Innovation page and illustrations (see image).

NBCUniversal - Marketing Campaigns |

Developed campaigns that emphasized the core elements of NBCU’s value proposition, using action oriented, client-centric captions and engaging visuals to tie company tactics to the notion of driving impact.

Then, executed campaign and competitive analysis recaps for post-reporting to internal stakeholders, pulling key insights and takeaways using Google Analytics and Mixpanel.

Example: Designed graphic and Together site page build for Driving the Future of Measurement, from Investment to Impact op-ed (see image).

NBCUniversal - Advertising & Partnerships Social Media Management |

Created 400+ social posts, 50+ email blasts, and 21 case studies, driving 18K+ targeted partners and clients to engage with content.

Example: Promoted NBCUniversal & SKY press release with LinkedIn post that utilized a custom creative (see image).

NBCUniversal – Creativity Summit 2020 |

Adapted website to host client-facing virtual events.

Reinforced the Together Site as a singular destination for client information by combining content for partners with a custom-built registration system to host and manage event details to a qualified user base. Worked on NBCU’s first-ever Creativity Summit, building 26 website pages and driving event awareness, tune-in, and engagement across social, email, and digital channels.

NBCUniversal - Talent Room |

Researched, assessed, and built 500+ talent profiles for NBCU’s custom talent booking website.

NBCUniversal- Comcast Ventures, Notch |

Assisted in establishing an ownable brand positioning strategy for Notch, a luxury bedding brand. Informed development of site, brand materials, and commercial creative, as well as created a social guidebook with recommended strategies for posting calendar, visual and caption copy, follower growth and engagement, and new campaigns.